Tabono
It’s been proven that getting kids active at a young age is one of the best ways of ensuring physical and mental health later on in life. It’s just so much easier to take on good habits when you’re young, so why not make it fun and engaging?
Build a fun, gamified interface for coaches, parents, org. and athletes.
That’s exactly what Tabono had in mind, and we were excited to be part of their mission. Our task: to build a fun, gamified interface to suit their intuitive platform that facilitates communication and incentivization between coaches, parents, organizations and young athletes.
stage 2
stage 1While fleshing out their brand new UX and UI, we had an interesting challenge to contend with: we would need to craft a custom experience for all four types of Tabono users – the coaches, parents, athletes and organisations. First, we needed to understand which functionalities each users would require, and the context in which they would access it.
Working backwards from that insight, we created a UX that would, for example, allow coaches to complete processes within two clicks, while athletes could seamlessly spend extended periods of time engaging with the gamification functionalities or building up their social experience within the app.
