There’s no shortage of brands and products vying for the attention of parents, so Play Octobo came to us wanting to make sure their product wouldn’t get lost in the void.
Clever educational toy
With a clever educational toy already under their belt, they needed an equally clever website to stand out, simplify the purchasing process, and maximize conversions.
We started with a clean, fresh and engaging UI/UX design supported by some innovative, behind-the-scenes development work in order to make every website interaction easy to manage, iterate, and monitor.
To wrap it all up, we tested and optimized every step of the navigation process in order to minimize friction and ensure a smooth purchasing experience that would bolster conversions.
This innovative product meant to puts parents at ease about screen time now has a website that’s just as thoughtful and helpful – allowing kids and families to learn, grow and play in full confidence. Win-win!