From there, we launched an ambitious brand positioning process; conducting market research, developing language and tone guidelines, and creating a portfolio of marketing assets to highlight their simple yet ingenious approach.

Next, we started an extensive AB testing campaign, helped them structure their pre-launch and launch strategy, and began onboarding Beta users. With that initial feedback, we reshaped the user experience and mobile user interface.

The roadmap

1. Research and define brand positioning

2. Flesh out product design, website, user interface and user experience

3. Coordinate testing and Beta launches

4. Produce promotional video content and Kickstarter campaign

In our last sprint with Pinning, we helped them pivot their product and business model towards a simpler, phone-free solution. We then created video and visual assets as well as a strategic Kickstarter campaign. The adventure is still under way, so check back soon to see how it all pans out!