We’ve always had a weak spot for work with a cause. While their project is currently based out of Kenya, it had tremendous potential to change the way people live across the globe.
But first, the PayGo brand needed a bit of a polish.
That’s why we jumped right on board when we were contacted by PayGo Energy, a company looking to mitigate the risks of dirty fuels like charcoal and increase accessibility to cleaner daily energy by allowing people to buy small quantities of gas as their needs arise.
Step one: spruce up their website and consolidate their branding by standardizing their visuals, messaging and design assets across the board.
Next: we redesigned the entire visitor experience by crafting a new UI and UX that quickly and clearly communicated and translated the simplicity and accessibility of the PayGo solution.
The result: a clean, pared-down and human-centric website peppered with images and logos that clearly demonstrate PayGo’s unique value proposition without any useless frills, widgets or distractions. Because frankly – access to clean, safe energy should never be complicated.
Co-Founder & Head of Marketing - Paygo Energy
Flying Saucer helped us get from a new logo to a fully designed website that reflects our new style and where we want to go as a business. They're strong in developing quick interim designs and working with our feedback to come to a successful end result.