While Opal came to us with a fairly traditional and corporate approach to building healthcare software, it knew it was in need of a shake-down to modernize its new AI-based products and communicate the more human-centric positioning they were hoping to convey.
Branding of a new medical era
Our first task was to get a pulse on their existing positioning and brand perception.
Next, we suggested a new direction with a series of mood boards, logos and text variations to illustrate different ways Opal could step into its new shoes.
Evaluate brand perception and positioning
Define new direction and identity
Produce digital assets in line with new identity