Brand VR
When Brand VR came to us with their concept and name, we saw a bigger idea, a compelling story and an important paradigm shift that went far beyond nifty pieces of cardboard.
Make cardboard fun again
We also saw a fast growing Virtual Reality industry that had thousands of companies rushing to stake their claim and make it to the top – we would need to carefully set Brand VR apart. But first, we embarked on extensive market research and user testing campaigns to make sure we were on the right track.
Once we knew exactly where we stood, we started concocting an elegant yet playful visual and narrative identity around the brand; creating a manifesto, weaving a story into our design and messaging, and building a bank of powerful marketing assets in preparation for the big launch.
The roadmap
Market Research, Positioning and Analysis
Craft and Define Brand Identity, Story and Manifesto
Flesh out User Story, Navigation Flow and Business Goals
Define and implement pre and post-launch Marketing Strategy
Create Channel-Based Messaging Strategy and KPIs
Build Social Media Kits as well as Stationary and Cardboard Designs
The final Brand VR identity was a perfect reflection of the company’s mission and outlook; accessible, fun and refined.
