When building a powerful brand, consistency is key. In fact, stats show that consistent brand presentation across all platforms increases revenue by 23%.
The fastest way to put applications online
It’s that consistency that Artifakt was looking to build when they approached us. First step: clarifying messaging and linguistics. For this leg of the journey, we enrolled our linguistics colleagues at our sister agency Content Cartel. Through workshops and interviews, they stripped down the company’s multiple messages, features and value propositions to truly focus on the benefits and features that mattered most. They then quickly updated website copy to help streamline the messaging and bolster conversions.
Next, we moved on to translating that newly defined messaging into a modern and consistent visual identity. We revamped the teams website, app design, UI and UX while internally handling development and a full Hubspot integration.
The result: not only a seamlessly updated visual identity and focused messaging strategy – but a powerful and customized CRM infrastructure that allows the Artifakt team to scale, experiment and iterate. In fact, we’re already collaborating on an exciting new project – so be sure to check back soon.