When we first met the Resoltz team, they already had a rough first version of their app and a keen sense that it was in need of some serious revamping.
Reinventing college fitness
The goal? To create a fitness experience that catered specifically to tech-native college students looking for a data-driven approach to staying healthy.
The first thing we tackled: crafting an entirely new user experience that would make vast amounts of complex data simple to track, consult and contextualize.
This meant designing a new way of navigating the app, of onboarding and retargeting users and of incorporating social engagement components. We would also have to create sophisticated dashboards, clear icons and a slick user interface.
Research brand identity and build corresponding moodboards
Build mobile wireframes and social-friendly navigation flow
Create UI screen designs for onboarding screens incl. social and audio player